Daniel Morgan is discovering different ways that he can capture our consumerist society within his work. Morgan’s project delves into ideas of anti-conformity, going against society and not dwelling on social constructs and propaganda. Taking much inspiration from the voyage of explorer Christopher John McCandless, Morgan seeks to create a narrative surrounding the idea of rebelling society and venturing into the wilderness, in search of fulfilling the apparent void that resides within.
“Two years he walks the Earth. No phone, no pool, no pets, no cigarettes. Ultimate freedom. An extremist. An aesthetic voyager whose home is the road.”
Alexander Supertramp, May 1992
It is evident to see how much of an impact conformity and social conditioning has on the population, in an attempt to lull receivers into a false sense of security in their lives, and the apparent relationship between conformity, safety and unhappy circumstances. These then could be a result of the void not being fulfilled by compliance but by going against society and conservatism, to find true happiness. That consumerism is a false filling of the void, and there is no way of doing so truly through conforming to society.